7 days ago

Changing the Playbook with Brittini Lasseigne | Episode #120

What does it look like when a nonprofit event stops feeling like an obligation and starts feeling like a movement? In this episode, we sit down with Brittini Lasseigne, CEO of YWCA Clark County, who just pulled off a record-breaking, sold-out gala that had sponsors asking for extra seats instead of donating them back. Brittini takes us behind the scenes of SHINE and reveals why centering joy, diversity, and survivor resilience didn't just fill a room, it built an entirely new generation of donors. From a custom song that got 450 people on their feet to an organizational video told from the point of view of a shelter dog in a tutu, this episode is a shows what happens when purpose drives every single decision.

Brittini also breaks open her organization's approach to corporate sponsorship: a 20-page values-aligned partnership booklet, a permission-based meeting process, and relationships so strong one sponsor has stayed for 30 years. She shares how her team flipped the script on transactional giving, why leading with curiosity over judgment has unlocked unexpected partnerships, and what a gift acceptance policy has to do with human dignity and repair.

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This Episode Brought to You by:

Swaim Strategies: https://swaimstrategies.com

Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events.

The AV Department: https://theavdept.com/

As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year.

Bloomerang: https://bit.ly/4hLqLVw

Create the ideal giving experience with integrated fundraising tools and automated insights that maximize your impact. Keep donors close to the cause with mean-ingful outreach at the right time. Increase retention, major gifts, and all-around impact. Turn supporters into action-takers with tools that make it easy to recruit, organize, and engage volunteers at every level.

Feathr: https://www.feathr.co/

Feathr is a marketing platform built specifically for mission-driven organizations, offering simple tools for digital advertising, email campaigns, and audience engagement. The platform uses real-time insights and AI-powered segmentation to help you reach the right people at the right time—whether you’re nurturing existing supporters or discovering new ones who share your values. It’s marketing that meets people where they are, building relationships that last beyond a single click.

Speakers

Samantha Swaim

LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/

Substack: https://substack.com/@swaimstrategies

Kristin Steele

LinkedIn: https://www.linkedin.com/in/kristin-steele777/

Substack: https://substack.com/@swaimstrategies

Brittini Lasseigne

LinkedIn: https://www.linkedin.com/in/brittini-lasseigne/

| RESOURCES |

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