Episode #19 | ENCORE | Increase Fundraising In Your Paddle Raise With Samantha Swaim

During our summer break we are re-airing one of our favorite episodes to help you prepare for fall fundraising season. This week we're focused on turning your donor cultivation into increased fundraising at your next event. This week on The Fundraising Elevator our very own Samantha Swaim breaks down a successful event paddle raise. She dives deep into the art of storytelling and how emotion plays a pivotal role in driving donor engagement and contributions. She also provides practical strategies on optimizing timing your appeal and ways to recognize donors to foster long-term relationships.

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This Episode Brought to You by: 
Swaim Strategies: https://swaimstrategies.com
Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events. 

The AV Department: https://theavdept.com/
As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year. 

Speakers

Samantha Swaim

LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/

Instagram: https://www.instagram.com/swaimstrategies/

Kristin Steele

LinkedIn: https://www.linkedin.com/in/kristin-steele777/

Instagram: https://www.instagram.com/swaimstrategies/

| RESOURCES |

Book Consulting Time with Sam and Kristin: https://swaimstrategies.com/solutions/#consulting

Learn More About Elevate and the Elevate Conference for Your Fundraising Events: https://swaimstrategies.com/elevate-conference/

Planning a Successful Major Donor Event: https://swaimstrategies.com/solutions/#book

Connect with Swaim Strategies: https://swaimstrategies.com

Connect with The AV Department: https://theavdept.com/

Special Appeal Demo: https://youtu.be/nx7vQEeya2c?si=Mk65YCjqXsyQrL10

“Why Inspiring Stories Make Us React: The Neuroscience of Narrative” by Paul Zak: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4445577/

“Future of Storytelling” by Paul Zak: https://youtu.be/DHeqQAKHh3M?si=97zPuQy-8t7GFbb9

“Audience Members Hearts Beat Together at the Theatre” article about the research of University College London Division of Psychological and Language Sciences: https://www.ucl.ac.uk/pals/news/2017/nov/audience-members-hearts-beat-together-theatre#:~:text=New%20research%20led%20by%20the,Joe%20Devlin%2C%20Dr%20Daniel%20C.

Derek Sivers’ TED Talk “How to Start a Movement”: https://youtu.be/gxFt1BZiMTw?si=41-Bie61A0LZrTsF

The Fundraising Elevator Episode 3: Storytelling with Kristin Steele: https://youtu.be/KiGdUuzVjeo?si=PEs3BY_gSz9Ki8qi