Episode #52 | Say the Magic Words with Frank Velásquez Jr.

In this episode, we explore the critical shift from deficit-framed language to asset-based language in the nonprofit sector with special guest Frank Velásquez Jr. Leading with deficit often reinforces harmful stereotypes and systemic disparities, negatively impacting both organizations and the communities they serve. By embracing asset-based language, nonprofits can highlight strengths and opportunities, fostering transformative change. Learn how adopting this approach engages donors from a place of support, strengthens connections to your mission, and drives sustainable impact. Discover actionable insights for moving your organization toward more empowering, community-centered storytelling.

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This Episode Brought to You by: 
Swaim Strategies: https://swaimstrategies.com
Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events. 

The AV Department: https://theavdept.com/
As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year. 

Greater Giving: https://go.greatergiving.com

Speakers

Samantha Swaim

LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/

Instagram: https://www.instagram.com/swaimstrategies/

Kristin Steele

LinkedIn: https://www.linkedin.com/in/kristin-steele777/

Instagram: https://www.instagram.com/swaimstrategies/

Frank Velásquez Jr.

LinkedIn: https://www.linkedin.com/company/4-da-hood-llc/

Instagram: https://www.instagram.com/4dahoodllc/

| RESOURCES |

Book Consulting Time with Sam and Kristin: https://swaimstrategies.com/solutions/#consulting

Learn More About Elevate and the Elevate Conference for Your Fundraising Events: https://swaimstrategies.com/elevate-conference/

Planning a Successful Major Donor Event: https://swaimstrategies.com/solutions/#book

Connect with Swaim Strategies: https://swaimstrategies.com

Connect with The AV Department: https://theavdept.com/

Ascending Leaders in Color: 4dahood.com/alc-fellowship

4 Da Hood: https://4dahood.com/

Access free introductory guide to using asset-based language: https://4-da-hood.ck.page/ca93d5f149

The Ethical Nonprofit Summit: https://habramarketing.com/summit/