Episode #71 | Evolving Strategy with Bradley Martin

In this episode we join Bradley Martin, VP of Growth Marketing at Feathr—a digital marketing platform—to talk about the larger nonprofit landscape and how to respond to the changes taking place. Bradley shares his expertise on leveraging digital marketing strategies to accelerate fundraising efforts.

We cover shifting donor demographics, how nonprofits can effectively use retargeting to re-engage website visitors and convert them to donors, strategic approaches to digital advertising that maximize limited budgets, and the importance of data-driven decision making in nonprofit marketing. Bradley offers practical tips that fundraisers can implement immediately, regardless of their organization's size or technical resources.

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This Episode Brought to You by: 
Swaim Strategies: https://swaimstrategies.com
Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events. 

The AV Department: https://theavdept.com/
As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year. 

Greater Giving: https://go.greatergiving.com

DC Auctions: https://dc-auctions.com/

Speakers

Samantha Swaim

LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/

Instagram: https://www.instagram.com/swaimstrategies/

Kristin Steele

LinkedIn: https://www.linkedin.com/in/kristin-steele777/

Instagram: https://www.instagram.com/swaimstrategies/

Bradley Martin

LinkedIn: linkedin.com/in/bradleymartin83

Instagram: https://www.instagram.com/feathr.co/

| RESOURCES |
Book Consulting Time with Sam and Kristin: https://swaimstrategies.com/solutions/#consulting

Learn More About Elevate and the Elevate Conference for Your Fundraising Events: https://swaimstrategies.com/elevate-conference/

Planning a Successful Major Donor Event: https://swaimstrategies.com/solutions/#book

Connect with Swaim Strategies: https://swaimstrategies.com

Connect with The AV Department: https://theavdept.com/

Feathr: https://www.feathr.co/

For a Feathr discount, contact Sean Groleau and say Swaim Strategies Sent Me: sean.groleau@feathr.co

M + R Benchmarks Study: https://www.mrss.com/lab/category/benchmarks/

A Beginners Guide to Retargeting Ads: https://www.feathr.co/resources/blog/a-beginners-guide-to-retargeting-ads-for-nonprofits

Canva: https://www.canva.com/

Fiverr: https://www.fiverr.com/

FREE Stewardship Intensive Webinar on April 23 + 24: https://us06web.zoom.us/webinar/register/WN_X9NB9kl_RtewHoqNoNag7w US Giving Reports: https://store.givingusa.org/collections/special-reports-spotlights