Episode #78 | Event Sponsorship with Mariah Monique

In this episode Mariah Monique of The Sponsorship Catalyst shares her expertise on nonprofit sponsorship strategies. Drawing from her experience on both sides of sponsorship relationships, Mariah brings great insight and strategy to event sponsorship. Despite economic uncertainties, sponsorship budgets are growing as companies recognize the value of experiential marketing. She advises nonprofits to diversify their sponsorship portfolio across businesses of different sizes and industries while debunking the myth that only large corporations offer worthwhile sponsorships. Mariah stresses the importance of connecting with "sponsorship gatekeepers" and approaching sponsors as equal partners, confident in the value nonprofits provide through their cultivated audiences. By understanding sponsors' goals and moving beyond transactional interactions, nonprofits can build enduring partnerships that benefit all parties involved.

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This Episode Brought to You by: 

Swaim Strategies: https://swaimstrategies.com

Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events. 

The AV Department: https://theavdept.com/

As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year. 

Greater Giving: https://go.greatergiving.com

DC Auctions: https://dc-auctions.com/

Speakers

Samantha Swaim

LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/

Instagram: https://www.instagram.com/swaimstrategies/

Kristin Steele

LinkedIn: https://www.linkedin.com/in/kristin-steele777/

Instagram : https://www.instagram.com/swaimstrategies/

Mariah Monique

LinkedIn: www.linkedin.com/in/thesponsorshipcatalyst

Instagram: @thesponsrshipcatalyst

Resources

Book Consulting Time with Sam and Kristin: https://swaimstrategies.com/solutions/#consulting

Learn More About Elevate and the Elevate Conference for Your Fundraising Events: https://swaimstrategies.com/elevate-conference/

Planning a Successful Major Donor Event: https://swaimstrategies.com/solutions/#book

Connect with The AV Department: https://theavdept.com/

Connect with Swaim Strategies: https://swaimstrategies.com

Event Sponsorship Article: https://constellation.take2services.com/blog/3-things-your-nonprofit-must-do-when-securing-event-sponsors

Sponsorship Deck Template: https://thesponsorshipcatalyst.thrivecart.com/sponsorship-deck-template/

Nonprofit Event Sponsorship Accelerator: https://thesponsorshipcatalyst.thrivecart.com/nesacourse/?coupon=NESA2025

If you join the course they can use code NESA2025 for $200 off of the Nonprofit Event Sponsorship Accelerator course.

Event Sponsorship Webinar: https://thesponsorshipcatalyst.thrivecart.com/event-sponsors/

Sponsor Brand Benefit List: https://thesponsorshipcatalyst.thrivecart.com/event-sponsors/

Email: mariah@thesponsorshipcatalyst.com